Market dating services

That’s not only because of their size but because their Internet use is expanding and they’re more likely to be single than in the past: more than a third of adults that age are unmarried, according to the Census.Emerging sites appealing to them include Senior People Meet.com, Our Time.com, Silver Related: Cheatin’ Hearts Online Cost Businesses M a Day That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.

Analysts expect the acceleration to continue over the next five years.

When it comes to finding love, “there’s a lid for every pot,” as the saying goes.

These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Even as the user base soars, it’s not clear that sites’ algorithms for pairing couples are improving their chances of staying together long term.

A 2012 paper in the journal Psychological Science in the Public Interest concluded that sites “build their algorithms around principles--typically similarity but also complementarity—that are much less important to relationship well-being than has long been assumed.” The Proceedings of the National Academy of Sciences study reported that marriages that started online were only slightly less likely to end in divorce than others.

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