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In January 1983, Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case.
In May 1983, Jim Kimsey became a manufacturing consultant for Control Video, which was near bankruptcy.
The technical team consisted of Marc Seriff, Tom Ralston, Ray Heinrich, Steve Trus, Ken Huntsman, Janet Hunter, Dave Brown, Craig Dykstra, Doug Coward, and Mike Ficco.
In 1987, Case was promoted again to executive vice-president.
In November 1998, AOL announced it would acquire Netscape.This is commonly referred to as the "Eternal September", as Usenet's cycle of new users was previously dominated by smaller numbers of college and university freshmen gaining access in September and taking a few weeks to acclimate.This also coincided with a new "carpet bombing" marketing campaign by CMO Jan Brandt to distribute as many free trial AOL trial disks as possible through nonconventional distribution partners.Kimsey soon began to groom Case to take over the role of CEO, which he did when Kimsey retired in 1991.The Quantum Link software was based on software licensed from Play Net, Inc, (founded in 1983 by Howard Goldberg and Dave Panzl).At the height of its popularity, it purchased the media conglomerate Time Warner in the largest merger in U. AOL was eventually spun off from Time Warner in 2009, with Tim Armstrong appointed the new CEO.Under his leadership, the company invested in media brands and advertising technologies.AOL (formerly a company known as AOL Inc., originally known as America Online, and stylized as Aol.) is a web portal and online service provider based in New York.It is a brand marketed by Oath, a subsidiary of Verizon Communications.AOL offered the first real-time homework help service (the Teacher Pager—1990; prior to this, AOL provided homework help bulletin boards), the first service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the Teachers' Information Network, 1990), the first online exhibit (Library of Congress, 1991), the first parental controls, and many other online education firsts.During this time, AOL connections would be flooded with users trying to get on, and many canceled their accounts due to constant busy signals.