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Is your website copy clean, neat and conversational? TCF’s site generates over 0,000 worth of organic traffic each year (as in, we’d have to spend more than a quarter million dollars in Ad Words to get the same number of site visits).

Or is it laden with errors, poor formatting and weird text? The reason why our content is so successful is keyword research.

Don’t worry if an idea doesn’t seem to be fully “complete” before hitting that enter key. Every single page on your website should link to other pages — not only does this help you boost the rankings of the pages you link to, it also gets users hopping around on your site and spending more time there.

Err on the side of short paragraphs and chop it up! When you bake internal link building into your content, your Most writers will keep this in mind when creating web content, but what they’ll often forget to do is revisit older posts and pages to update them with new links.

This is especially true when it comes to certain SEO tools out there that either bombard you with data (forcing you to make up your own algorithms to sort through all kinds of numbers that, let’s face it, you probably don’t have time for).

Alternatively, there are other tools that don’t show you the raw data at all: instead, they break everything down into their own proprietary system.

Frequently, the sites you link to will see your effort and thank you for it with a reciprocal link or quote — like 5. Crafting content that goes viral is every writer’s dream, and tapping into a reader’s emotions is the way to do it.

Did you know that social media users are more likely to share content that makes them happy?

Push yourself to add a little creative fiction to your website content writing and see how much more fun it is to read (and write! A shorter piece of content might surprise you with how well it’s performing, and it might even start ranking for keywords you weren’t even targeting!

While they might swear up and down that their method is best, this can make keyword research… It’s for this reason that we’re such big fans of SEMrush.

With SEMrush, you’re given a lot of data, but all of that data is easy to understand (and even easier to export, if you need to analyze it in another program).

The graphs are easy to read and all the most important keyword research data is displayed right in front of you.

Likewise, when it gets down to the nitty-gritty of keyword research, SEMrush makes it easy to parse data: you can organize it by common metrics, like CPC or search volume, or you can focus on a specific website (or subdomain on a website).

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