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Announced on the November 13, 2007, Bebo's Open Media Platform is a platform for companies to distribute content to the Bebo community.
However, members who submitted emails still In April, 2014 Bebo founder Michael Birch took to Bebo in a tongue-in-cheek video to promote the re-launch of Bebo with the acclaimed slogan, "Probably Not for Boring People".
And users weren’t coming back to the platform to watch archived streams on replay, he wrote: “Blab was great in many ways, but it wasn’t going to be an everyday thing for millions.
So we’re kicking down the sandcastle, and re-building it as an ‘always on’ place to hang with friends.” Currently (as of December 2017 at the latest) the site offers a multi-feature Twitch streaming software (similar to Open Broadcaster Software or XSplit).
The site was purchased by AOL on March 13, 2008 for 0 million, with the Birches' combined 70% stake yielding a profit of 5 million from the deal. This was mainly due to the falling numbers of unique users; Bebo users were moving to rival site Facebook.
AOL said that Bebo could not compete with other social networking sites in its current state, and that the company could not commit to taking on the massive task to keep Bebo in the social network 'race'.