Pacing a relationship dating dating fundamentals
Not who you might be tomorrow, but what you look and sound like today.
Rather, it must grow out of who you already are as a company.
This may seem like a tall order until we consider the use of our own language in everyday life.
We all employ language - both written and spoken - in our own way.
This must start with the obvious yet easily forgotten question: what is it you want to tell the world?
It is only once you define the core purpose of your communication that you can start to build your tone of voice.