Sample emails internet dating

These guys have have tens of millions of users each…and that’s just the beginning.

Did you know that the month-to-month churn (cancellation) rate in the world of online dating can be as high as 12-20%?

Here is how you should think about creating a campaign like the examples above: This can work in any business.

With those sort of numbers working against them, the most successful online dating sites focus on one key metric: ENGAGEMENT.

Without customer activation, new users certainly won’t become paying subscribers and without regularly engagement there’s no way they’ll stay one.

The key things you can observe here are: A final example I really like is the gamification of the ‘Yes or No’ option in this email from Badoo. The first thing you’ll notice is that online dating sites send far more email than your average online business.

This campaign is playful and completely different from the other emails you receive from Badoo or the other apps discussed here. By making the call to action a ‘game’ you are more inclined to click as the reader and clicking any of these links gives Badoo extra information to improve their future targeting as well as driving you back to the Badoo website. In a single week (between 14-21 March) I received 10 emails from Ok Cupid alone. My general advice for all online businesses is: don’t be afraid to email your customers.

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